
On Sunday, wrestler and reality TV star Hulk Hogan will reign as king of the Krewe of Bacchus. NBC's "Today" morning talk show correspondent Hoda Kotb and weatherman Al Roker will be grand marshals of the Krewe of Argus on Fat Tuesday in suburban Metairie. Also on Mardi Gras (which means Fat Tuesday), clarinetist Pete Fountain will lead a cadre of locals and celebrities for the annual trek of the Half-Fast Marching Club.
Among them Monday night will be Bridget Marquardt, Holly Madison and Kendra Wilkinson, stars of E! cable network's Playboy-based reality show "The Girls Next Door." They'll be throwing a fundraiser on Lundi Gras, or Mardi Gras eve, for actor Brad Pitt's Make It Right Foundation at the House of Blues in the French Quarter. Pitt's charity is rebuilding homes in the Lower 9th Ward destroyed by Katrina in 2005.
But celebrities didn't become a regular highlight until the first Bacchus parade in 1969, when dancer/actor Danny Kaye reigned.
Since then, dozens have gotten into the spirit. "Sopranos" star James Gandolfini, for example, was last year's king of Bacchus and followed in the footsteps of such big names as Bob Hope and Ron Howard. John Goodman, Chuck Norris, Jason Alexander, Jim Belushi and Dan Aykroyd have served as past grand marshals for Endymion, and Glenn Close, Sandra Bullock, Forest Whitaker and Whoopi Goldberg are among those who've ridden in Orpheus.