According to a Reuters news article, many retailers will struggle to turn a profit from the release of the final Harry Potter book, "Harry Potter and the Deathly Hallows" in July, because of the deep discounts needed to be competitive. Online retailer Amazon.com and Wal-Mart Stores Inc. have slashed nearly 50 percent off the book's $34.99 list price, forcing many independent booksellers to follow suit to stay competitive. Barnes & Noble Inc. and Borders Group Inc., the world's largest booksellers, are selling it at 40 percent off. Scholastic Corp., the U.S. publisher of the "Potter" series, is planning to release a record-breaking 12 million copies of "Deathly Hallows," so retailers expect no problems getting inventory.
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Monday, 11 June 2007
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